Wednesday, February 26, 2014

Wednesday, February 19, 2014

Long Live the King



Gareth Edwards interview: https://www.youtube.com/watch?v=yKgnRVaaPiY
Bryan Cranston interview: https://www.youtube.com/watch?v=-XVn2o013ww

Wednesday, February 5, 2014

Has Warner Brothers mastered the art of alchemy?


On February 7th Warner Brothers is slated to release its new spin on movies with its “The Legos Movie”. The first of its kind to be changed from a toy to a full-fledged Hollywood production, one has to wonder are we witnessing the future of a brand new marketing strategy?

Warner Brothers coupled with an Australian based animation company teamed up back in 2009 to bring the first “Brick Imation” movie. Originally inspired from cult YouTube videos of stop and go animation, “The Lego Movie” features an all-star cast and a blank check for movie production. Actors include Jonah Hill, Channing Tatum, Morgan freeman, Liam Neeson, and many more.

With such a power house squad of voices and a blank check for production where will the world of animated films go next? Lego, which at the moment is a private held company from the Netherlands, stands as the first company to really use movies to their advantage. Product placement is far but rare on the silver screen. However to use ones brand as a focal point seems to make possibilities endless.

When thinking back on movies which try to capture the essence of toys or comics many come to mind. The world changing “Pokemon” series sprung a craze which any millennial to this day is more than familiar with. However this idea that a tangible product which allows children to relive every second of their favorite movie seems like the Holy Grail of young cinema attractions.

As a passionate movie goer nothing interests me more than the ever changing movie paradigms of the silver screen. As the movie has not been released I personally cannot give the review, however Scott Mendelson a contributor for Forbes had this to say about the film. “The film goes in some wonderfully unexpected directions and takes real storytelling risks. I cannot say how everyone will respond to its narrative left turns and unexpected poignancy, but they elevate to the film far above a glorified toy commercial. The Lego Movie may in fact be brilliant”.

Between Legos record breaking Christmas sales and a full blown Hollywood hit, its hard to believe that other major toy company’s don’t “pick up the blocks” to build their own movie/toy empires.
Works Cited
  1.  "'Lego: The Piece of Resistance' Moves up to February 7, 2014 | Collider | Page 205471". Collider. Retrieved April 7, 2013. 
  2.  "The Lego Movie (U)". Warner Bros. British Board of Film Classification. January 17, 2014. Retrieved January 17, 2014. 
  3.  "'Lego Movie' Can Save Warner Bros. Animation". Forbes. Retrieved 2014-02-05. 
  4. ^ Horrorella (October 31, 2013). "New Trailer Has Arrived for 'The Lego Movie'!". Ain't It Cool News. Retrieved November 1, 2013. 
  5.  ThE_JacO (November 1, 2013). "'The Lego Movie' Official Main Trailer". CG Society. Retrieved November 1, 2013. "Nope, that comment is a misquote of what Chris and Phil said. They said there is a live action part, not a stop motion one. The journalist assumed photographic stop motion. Every single pixel of that trailer is CG."

Fast and Furious 7


The action film series based on illegal street racing and heists is back. “Fast and Furious 7” is scheduled to appear on the big screen April 10, 2015. The popular franchise will continue its seventh installment despite Paul Walker’s death. It appears that Director James Wan and screenwriter Chris Morgan found a way to respectfully dismiss Walker’s character from the “Fast” franchise using scenes already shot.
Walker was killed in a car crash November 30, 2013 in Santa Clarita, California. The vehicle he was riding in crashed into a tree and a light pole, causing the vehicle to burst into flames. The driver of the vehicle, Walker’s friend and financial adviser, also passed away. Prior to the car accident, the two men had just left a car show for Walker’s charity foundation called Reach Out Worldwide. The event was designed to assist and support victims of Typhoon Haiyan.
The news of Walker’s death escalated quickly via different social media. Fans of the franchise began to question the seventh and future installments. Several days after the tragedy, Universal Studios stopped production to decide the fate of the “Fast” franchise. According to The Hollywood Reporter (THR), almost half of Walker’s footage was done when he died and $150 million was spent on production. Starting a new script was an option, but executives chose to retrieve footage already shot. The Epoch Times also discussed the possibility of Walker’s younger brother Cody Walker taking over his role in the seventh installment.
Walker played Brian O’Conner, an undercover cop who later joins forces with a ring of car thieves. According to THR, O’Conner will appear in the seventh installment, which means some elements of the script will change in order to accommodate him in the story. Eventually, Universal Studios will take O’Conner out of the story without killing his character off or removing him completely. It is still unclear how this will be done, but a release date has been set and that could only mean one thing – Wan and Morgan have already decided the fate of the “Fast” franchise.
My brother Enrique Astudillo has been a “Fast and Furious” fan from the start. He is thrilled about the seventh installment. “I want to know what happens with the rest of the story. The sixth movie left me wanting more,” he said. Although Walker’s character will be removed from the story, Astudillo remains positive. “I believe the film will focus less on Paul Walker’s death. The director and screenwriter will find a way to create an action-packed film rather than a sad film plot,” he said.
I asked my roommate Ashish Suntosh about his view on the “Fast and Furious” franchise and he was not as positive as Astudillo. “Universal Studios should start over and change Paul Walker’s character to another actor or just not make the movie at all,” he said. Suntosh does not like the idea that Walker will still appear in the seventh installment even after his death. “I think people who watch the film will be disappointed in so many ways because one of the main characters will either be replaced or killed in the story,” he said. However, Suntosh is unaware that killing Walker’s character is not an option.
“Fast and Furious” fans will have to wait a little over a year to see how the seventh installment goes. I am so glad the film is set to debut later rather than sooner.


Sources





Enrique Astudillo luis.astudillo@email.wsu.edu